A new IQOS flagship store opens in Ginza! IQOS 2.4 Plus released
Philip Morris Japan has announced a version of the heated cigarette “IQOS” with four new functions, “IQOS 2.4 Plus”. From March 3, 2017, it will be released in advance at 8 IQOS stores nationwide. In addition, a new flagship store with the largest area of 338 square meters was opened on March 3, 2017 in Ginza, Tokyo. You can purchase products in the same way as the IQOS store that has already opened, and you can use the members-only lounge. Consider replacing ordinary cigarette sales Prior to the launch, Paul Riley, president of Philip Morris Japan, appeared at the recital held at IQOS Store Ginza on March 2, 2017. “We have promoted the development of RRP products with an investment of 300 billion yen and 400 research institutes,” he emphasized. “In the next 10 years, we will realize a society with even less risk. Ordinary cigarettes. We are also considering stopping the sale of cigarettes. ” After a test sale limited to Nagoya City in November 2014, after sales in 12 prefectures ...